Examinations online dating
In one experiment, test subjects looked at a woman's photo framed by a border of either red or white and answered a series of questions, such as: "How pretty do you think this person is?
" Other experiments contrasted red with gray, green, or blue.
And men are unaware of the role the color plays in their attraction.
The research provides the first empirical support for society's enduring love affair with red.
His father, Jules Ayer, was a Swiss Calvinist financier who worked for the Rothschild family.
Research has shown that nonhuman male primates are particularly attracted to females displaying red.
Female baboons and chimpanzees, for example, redden conspicuously when nearing ovulation, sending a clear sexual signal designed to attract males.
"Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red," concluded the authors.
The red effect extends only to males and only to perceptions of attractiveness.
Red did not increase attractiveness ratings for females rating other females and red did not change how men rated the women in the photographs in terms of likability, intelligence or kindness.